Welcome to your first Blog School module!

This month is all about creating a rock solid foundation for your blog.

Most of the time, we start a blog because we love a certain topic or maybe we feel called to a certain subject matter because of personal experience. This month we’re going to get really specific about your blogging niche.

Most of this module covers big picture stuff. You may love to think about the grand design of your blog or you may hate it but without a really clear map of where you’re going, you just ain’t gonna get there.

If you’ve never spent a lot of time doing any of this sort of work before – it’s going to be tough – just giving you a heads up. But this is critical stuff here. Put the work in now and you’ll reap the rewards for years to come. On the other side of the coin, if you skimp on this month, you won’t have the drive or direction to carry you through the months (and years) of blogging that are hopefully ahead of you.

The pace you go with each module is up to you. This module has 4 sections, each has accompanying worksheets that are located at the bottom of this page. Sections 1-3 will take the longest and section 4 is quicker but can be done at any time throughout the month.

Let’s get to it, shall we?

Module 1: Lessons

Module 1: Homework

Right-click and “Save Link As” to download worksheets to your computer. Also be sure to check out tech tips if you need assistance with saving fillable pdfs.

Lesson 1
Lesson 2
Lesson 3
Lesson 4

Foundations Worksheets Click

Module 1: Bonus Case Study

Module 1 is the most important but also the most challenging module in Blog School. Defining your audience and really figuring out your unique place in the blogging world isn’t a quick exercise and something you will be revisiting for years to come.

Because of the challenges here, I asked Blog School grad, Emily Uhl from to talk about her experience with niching down and getting real specific and real personal on her blog.

In this video we talk about:

  • how getting specific impacted her traffic, her comments and social shares
  • if you run out of things to blog about when you narrow your focus
  • how to overcome the fear of “losing readers” when you start to blog about a different topic
  • how identifying a narrow niche has dramatically changed Emily’s engagement and why
  • Emily makes reference to her traffic numbers in this video by comparing them from October 2013 until “now.” This change was seen over a 5 month period, this interview was done in February 2014. Since this interview was done, Emily has decided to stop blogging for personal reasons so her site may no longer be active.